Joe Coco, a former Marine Corps Officer, spent 30 years in the financial services industry before selling his  financial planning and investment advisory firm, Coco Enterprises, LLC, in 2024. In retirement, pursues the life of Jefferson’s yeoman farmer, raising and producing most of his own food on the family homestead in Whitefish.  Joe continues to be a public speaker and blogger who enjoys speaking and teaching on a variety of topics including: economics and political philosophy, leadership, excellent living, and financial stewardship. Since moving to Whitefish, Joe has served on a variety of civic and non-profit boards, and he currently serves as troopmaster of Trail Life USA Troop MT-3368. Joe is also a member of the Easthaven Baptist Church. In his free time, Joe enjoys studying and debating philosophy, summer and winter backpacking, physical fitness and playing guitar.  Joe and his wife Linda have been married since 1985, and they have two adult children and three grandchildren.